Book details
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (eBook)
Short Description for The King of Madison AvenueThis biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it.-The book includes a wealth of photos, recordings and archive papers.
Full description- Publisher: Palgrave MacMillan
- Published: 08 June 2010
- Format: eBook 304 pages
- See: Full bibliographic data
- Categories: Economics | Business & Management | Advertising | History: Specific Events & Topics
- ISBN 13: 9780230618343 ISBN 10: 0230618340
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Full description for The King of Madison Avenue
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it.-The book includes a wealth of photos, recordings and archive papers.

