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  The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising (Paperback) By (author) Kenneth Roman

  

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  Short Description for The King of Madison AvenueThis biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.
  Full description

  • Publisher: Palgrave MacMillan
  • Published: 09 July 2010
  • Format: Paperback 304 pages
  • See: Full bibliographic data
  • Categories: Biography: Business & Industry | Business & Management | Advertising
  • ISBN 13: 9780230100367 ISBN 10: 0230100368
  • Sales rank: 265,999

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Full description for The King of Madison Avenue

• Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, David Ogilvy redefined the business and became an icon, creating some of history's most famous advertising campaigns for brands like, Dove, Rolls Royce, and Schweppes.