Jony Ive: The Genius Behind Apple's Greatest Products (Hardback)
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Short Description for Jony Ive "Profiles Apple's legendary chief designer, Jonathan Ive, [whose] designs have not only made Apple one of the most valuable companies in the world, they've overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss
- Published: 14 November 2013
- Format: Hardback 306 pages
- ISBN 13: 9781591846178 ISBN 10: 159184617X
- Sales rank: 15,407
Full description for Jony Ive
"Different and new is relatively easy. Doing something that's genuinely better is very hard." --Jony Ive In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple's corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company's long decline. That young designer was Jony Ive. Jony Ive's collaboration with Jobs would produce some of the world's most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they've overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world's leading technology innovator, won countless design awards, earned a place on the 2013 "Time" 100 list, and was even knighted for his "services to design and enterprise." Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his "spiritual partner" at Apple. Jony Ive reveals the true story of Apple's real innovator-in-chief. Leander Kahney, the bestselling author of" Inside ""Steve's Brain," offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation. Based on interviews with Jony Ive's former colleagues and Kahney's own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.