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The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe (Paperback)
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Short Description for The Jimmy Choo StoryJimmy Choo was a London shoemaker with clients including Princess Diana when Tamara Yeardye, a London society girl, convinced him to launch a factory-produced luxury shoe line. Twelve years later, Choo is a household name, and Tamara still presides over what is one of the most successful luxury brands in the world. This title presents her story.
Full description- Publisher: Bloomsbury Publishing PLC
- Published: 07 June 2010
- Format: Paperback 240 pages
- See: Full bibliographic data
- Categories: Biography: Business & Industry | Manufacturing Industries | Fashion & Beauty Industries
- ISBN 13: 9781408800850 ISBN 10: 1408800853
- Sales rank: 47,388
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Full description for The Jimmy Choo Story
Jimmy Choo was a London shoemaker with clients including Princess Diana when Tamara Yeardye, a London society girl, convinced him to launch a factory-produced luxury shoe line. Twelve years later, Jimmy Choo is a household name, and Tamara still presides over what is now one of the most successful luxury brands in the world - worth some GBP220 million. She has become one of the best-known business women in the country, but along the way she was tested at every turn. The story of how the Jimmy Choo brand got to where it is today is one of love, controversy, fashion, finance, celebrity, power, intrigue and, above all, intense ambition.

