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  Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand (John Murray) (Paperback) By (author) Adam Lashinsky

  

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  Short Description for Inside AppleIn INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). B...
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  • Publisher: John Murray Publishers Ltd
  • Published: 25 January 2012
  • Format: Paperback 240 pages
  • See: Full bibliographic data
  • Categories: Management: Leadership & Motivation | Manufacturing Industries | Hi-tech Manufacturing Industries
  • ISBN 13: 9781848547223 ISBN 10: 1848547226
  • Sales rank: 14,790

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Full description for Inside Apple

• In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.