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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (eBook)
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- Paperback $39.55
Short Description for How to Market BooksRelevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and
Full description- Publisher: Kogan Page Ltd
- Published: 27 August 2009
- Format: eBook 336 pages
- See: Full bibliographic data
- Categories: Writing & Editing Guides | Domestic Trade | Sales & Marketing | Publishing Industry
- ISBN 13: 9780749453541 ISBN 10: 0749453540
Full description for How to Market Books
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
