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  Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) (Paperback) By (author) Luke Sullivan

  

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  Short Description for Hey, Whipple, Squeeze ThisIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 19 February 2008
  • Format: Paperback 352 pages
  • See: Full bibliographic data
  • Categories: Advertising
  • ISBN 13: 9780470190739 ISBN 10: 0470190736
  • Sales rank: 16,636

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Full description for Hey, Whipple, Squeeze This

• In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.