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  Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business School Press) (Paperback) By (author) Josh Bernoff, By (author) Charlene Li

  

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  Short Description for Groundswell: Winning in a World Transformed by Social TechnologiesCorporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
  Full description

  • Publisher: Harvard Business School Press
  • Published: 01 July 2011
  • Format: Paperback 352 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Management & Management Techniques | Public Relations | Internet Guides & Online Services
  • ISBN 13: 9781422161982 ISBN 10: 1422161986
  • Sales rank: 50,294

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Full description for Groundswell: Winning in a World Transformed by Social Technologies

• Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of "Groundswell", featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business. "Groundswell" is required reading for executives seeking to protect and strengthen their company's public image.