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  The Googlization of Everything: (And Why We Should Worry) (University of California Press) (Hardback) By (author) Siva Vaidhyanathan

  

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  Short Description for The Googlization of EverythingExamines the ways we have used and embraced Google - and the growing resistance to its expansion across the globe. This title exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search.
  Full description

  • Publisher: University of California Press
  • Published: 08 March 2011
  • Format: Hardback 280 pages
  • See: Full bibliographic data
  • Categories: Popular Culture | Economic Systems & Structures | Business & Management | Information Technology Industries | Ethical & Social Aspects Of Computing | Internet Browsers
  • ISBN 13: 9780520258822 ISBN 10: 0520258827
  • Sales rank: 147,931

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Full description for The Googlization of Everything

• In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission - "To organize the world's information and make it universally accessible" - and its much-quoted motto, "Don't be evil". In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google - and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.