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Googled: The End of the World as We Know It (Paperback)
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Short Description for GoogledBased on extensive research, including in-house at Google HQ, this title includes over 150 interviews at Google with the company's founders and executives and also those in the media who are struggling to keep their heads above water. It reveals how the media industry is being disrupted and redefined.
Full description- Publisher: Virgin Books
- Published: 14 April 2011
- Format: Paperback 432 pages
- See: Full bibliographic data
- Categories: Popular Culture | Economic Systems & Structures | Business & Management | Media, Information & Communication Industries | Information Technology Industries | Internet Browsers
- ISBN 13: 9780753522431 ISBN 10: 0753522438
- Sales rank: 194,047
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Full description for Googled
"Googled" is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, "Googled" is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. "Googled" is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
