• See large image

  Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall)) (Paperback) By (author) Svend Hollensen

  

  $74.30 - Save $2.01 (2%) - RRP $76.31 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Short Description for Global MarketingThe globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but a...
  Full description

  • Publisher: FINANCIAL TIMES PRENTICE HALL
  • Published: 13 August 2010
  • Format: Paperback 800 pages
  • See: Full bibliographic data
  • Categories: International Business | Sales & Marketing | Multinationals
  • ISBN 13: 9780273726227 ISBN 10: 0273726226
  • Sales rank: 86,249

• Contemporary Strategy Analysis a...

  

  Notify me $76.13 - Save $8.13 (9%) - RRP $84.26

• Marketing Management

  

  Add to basket $73.37 - Save $2.94 (3%) - RRP $76.31

• Marketing Planning

  

  Add to basket $48.97 - Save $3.49 (6%) - RRP $52.46

• Essentials of Global Marketing

  

  45 days to go Pre order $51.26 - Save $17.10 25% off - RRP $68.36

• Influence

  

  Add to basket $16.60 - Save $0.87 (4%) - RRP $17.47

Full description for Global Marketing

• The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.