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  Global Competitive Strategy (Paperback) By (author) Daniel F. Spulber

  

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  Short Description for Global Competitive StrategyOriginally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.
  Full description

  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Published: 14 July 2011
  • Format: Paperback 306 pages
  • See: Full bibliographic data
  • Categories: Globalization | Economics | Microeconomics | International Economics | International Trade | Business & Management | Business Strategy | Multinationals | International Organisations & Institutions
  • ISBN 13: 9780521367981 ISBN 10: 0521367980
  • Sales rank: 487,234

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Full description for Global Competitive Strategy

• Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.