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  Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings and Stay There (Paperback) By (author) David Viney

  

  $22.64 - Save $1.20 (5%) - RRP $23.84 Free delivery worldwide (to United States and
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  Short Description for Get to the Top on GoogleDesigned to be accessible for the beginner but comprehensive enough for the skilled marketer, this book could be the best investment you ever make in your website and your business.
  Full description

  • Publisher: NICHOLAS BREALEY PUBLISHING
  • Published: 27 March 2008
  • Format: Paperback 256 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Internet Guides & Online Services | Internet Browsers | Web Graphics & Design
  • ISBN 13: 9781857885026 ISBN 10: 1857885023
  • Sales rank: 43,159

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Full description for Get to the Top on Google

• The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you're outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates. Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself. Discover how to attract searchers with the phrases that pay, how to court the crawl of the Google spiders, tips for copywriting and link building, how to target the long tail, and techniques for tracking and fine-tuning your campaign to make more money online. This book could be the best investment you ever make in your website and your business.