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The Fundamentals of Creative Design (Fundamentals) (Paperback)
$28.75 - Save $7.03 (19%) - RRP $35.78 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for The Fundamentals of Creative DesignProvides an introduction to the key principles of creative design and takes the reader, step-by-step, through each stage of the creative process. It provides a working knowledge of design fundamentals, including layout, format, type and image application.
Full description- Publisher: AVA Publishing SA
- Published: 10 September 2007
- Format: Paperback 176 pages
- See: Full bibliographic data
- Categories: Industrial / Commercial Art & Design | Graphic Design
- ISBN 13: 9782940373475 ISBN 10: 2940373477
- Sales rank: 473,123
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Full description for The Fundamentals of Creative Design
Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.
