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  • The Fundamentals of Creative Advertising See large image

    The Fundamentals of Creative Advertising (Ava Academia) (Paperback) By (author) Ken Burtenshaw, By (author) Nik Mahon, By (author) Caroline Barfoot

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    Short Description for The Fundamentals of Creative AdvertisingProvides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
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  • "The Fundamentals of Creative Advertising" (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.