• See large image

  Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Paperback) By (author) Brian Solis, Foreword by Ashton Kutcher

  

  $19.62 - Save $1.04 (5%) - RRP $20.66 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 24 hours Add to basket | Add to wishlist |

  Short Description for EngageThe ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time.
  Full description

  • Publisher: John Wiley & Sons Inc
  • Published: 01 April 2011
  • Format: Paperback 336 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Sales & Marketing | Ownership & Organization Of Enterprises | Retail Sector
  • ISBN 13: 9781118003763 ISBN 10: 1118003764
  • Sales rank: 58,396

• The End of Business As Usual

  

  Add to basket $22.15 - Save $4.87 (18%) - RRP $27.02

• Poke the Box

  

  Add to basket $12.34 - Save $0.65 (5%) - RRP $12.99

• Enchantment

  

  Add to basket $22.44 - Save $4.51 (16%) - RRP $26.95

• Putting the Public Back in Publi...

  

  Add to basket $22.64 - Save $1.20 (5%) - RRP $23.84

• Social Media Geek-to-Geek

  

  Add to basket $21.15 -

Full description for Engage

• The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.* Introduces you to the psychology, behavior, and influence of the new social consumer* Shows how to define and measure the success of your social media campaigns for the short and long term* Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter* Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?