Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders : Adam Morgan : 9780470527757

Quick basket view
Quantity	Book details	Price
0 items \| Total $0.00
Your basket is empty

Book details

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (eBook) By (author) Adam Morgan

Currently unavailable
We can notify you when this item is back in stock and you don't have to register

Email
| Add to wishlist

Also available in...

Hardback $28.57

Short Description for Eating the Big FishEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ...
Full description
- Publisher: John Wiley & Sons
- Published: 03 April 2009
- Format: eBook 368 pages
- See: Full bibliographic data
- Categories: Sales & Marketing | Advertising
- ISBN 13: 9780470527757 ISBN 10: 0470527757

Other books

Other people who viewed this bought

Showing items 1 to 10 of 10

Eating the Big Fish

Add to basket $28.57 - Save $3.22 (10%) - RRP $31.79
It's Not How Good You Are, It's ...

Add to basket $8.98 - Save $0.48 (5%) - RRP $9.46
Velocity

Add to basket $19.62 - Save $1.04 (5%) - RRP $20.66
D&AD, the Copy Book

Add to basket $42.53 - Save $13.11 23% off - RRP $55.64
Advertising for People Who Don't...

Add to basket $28.54 - Save $3.18 (10%) - RRP $31.72

Full description | Reviews | Bibliographic data

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.