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  E-Business and E-Commerce Management (Paperback) By (author) Dave Chaffey

  

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  Short Description for E-Business and E-Commerce ManagementThis bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approac...
  Full description

  • Publisher: FINANCIAL TIMES PRENTICE HALL
  • Published: 01 December 2011
  • Format: Paperback 768 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Business Mathematics & Systems | Retail Sector
  • ISBN 13: 9780273752011 ISBN 10: 0273752014
  • Sales rank: 48,821

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Full description for E-Business and E-Commerce Management

• This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.