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  The Discourse of Advertising (Interface) (Paperback) By (author) Guy Cook

  

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  Short Description for The Discourse of AdvertisingThis second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
  Full description

  • Publisher: ROUTLEDGE
  • Published: 01 September 2001
  • Format: Paperback 272 pages
  • See: Full bibliographic data
  • Categories: Linguistics | Media Studies | Advertising | Advertising Industry
  • ISBN 13: 9780415234559 ISBN 10: 0415234557
  • Sales rank: 449,100

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Full description for The Discourse of Advertising

• This edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.