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  Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardback) By (author) Alina Wheeler

  

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  Short Description for Designing Brand IdentityFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 10 September 2009
  • Format: Hardback 320 pages
  • See: Full bibliographic data
  • Categories: Graphic Design | Sales & Marketing
  • ISBN 13: 9780470401422 ISBN 10: 0470401427
  • Sales rank: 13,290

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Full description for Designing Brand Identity

• Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts