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  In Defense of Advertising (Paperback) By (author) Jerry Kirkpatrick

  

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  Short Description for In Defense of Advertising Based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, Kirkpatrick argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism.
  Full description

  • Publisher: TLJ Books
  • Published: 31 January 2007
  • Format: Paperback 204 pages
  • See: Full bibliographic data
  • Categories: Economics | Sales & Marketing | Advertising | Philosophy
  • ISBN 13: 9780978780302 ISBN 10: 0978780302

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Full description for In Defense of Advertising

• "In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertisings role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."