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  The Decisive Moment: How the Brain Makes Up Its Mind (Paperback) By (author) Jonah Lehrer

  

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  Hardback $25.66

  Short Description for The Decisive Moment'Fascinating...compelling...a great read. It might even improve your life. Not many books offer both.' New Scientist
  Full description

  • Publisher: Canongate Books Ltd
  • Published: 04 February 2010
  • Format: Paperback 304 pages
  • See: Full bibliographic data
  • Categories: Science: General Issues | Popular Science
  • ISBN 13: 9781847673152 ISBN 10: 1847673155
  • Sales rank: 27,519

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Full description for The Decisive Moment

• Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.