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  Critical Marketing: Issues in Contemporary Marketing (Paperback) Edited by Mark Tadajewski, Edited by Douglas T. Brownlie

  

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  Short Description for Critical MarketingFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 23 May 2008
  • Format: Paperback 414 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing
  • ISBN 13: 9780470511985 ISBN 10: 0470511982
  • Sales rank: 395,353

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Full description for Critical Marketing

• Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.