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The Craving Brain: A Bold New Approach to Breaking Free from Drug Addiction, Overeating, Alcoholism, Gambling (Paperback)
$11.96 - Save $2.03 (14%) - RRP $13.99 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Craving BrainStating that addictions to drugs, nicotine, and other unhealthy foods and substances are due to genetic, hormonal, and environmental factors, this completely revised guide presents a revolutionary preventative treatment for overcoming the craving response. Reprint.
Full description- Publisher: HarperCollins
- Published: 12 February 2001
- Format: Paperback 247 pages
- See: Full bibliographic data
- Categories: Psychology | Physiological & Neuro-psychology, Biopsychology | Abnormal Psychology | Pre-clinical Medicine: Basic Sciences | Addiction & Therapy | Personal Development
- ISBN 13: 9780060928995 ISBN 10: 0060928999
- Sales rank: 103,194
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Full description for The Craving Brain
Where do the roots of addictive behavior lie -- in our genes or in our environment, in our chemistry or in our character? "In the Craving Brain," Dr. Ronald Ruden asserts that the roots of addiction most defintetly do not lie in our character. Rather, they lie in a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, sometimes with addictive behavior as the end result. In clear, straightforward language, Dr. Ruden outlines his remarkable successful treatment program which he believes can cure this problem."The Craving Brain" offers crucial insights into the world of addiction. This revolutionary book will bring hope to millions of people who suffer from a wide range of addictions, from gambling and alcohol to drugs and food.

