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  Cool Capitalism (Hardback) By (author) Jim McGuigan

  

  

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  Short Description for Cool CapitalismExplains 'the conquest of cool' at the heart of contemporary capitalism and shows how it can be rebelled against.
  Full description

  • Publisher: PLUTO PRESS
  • Published: 01 October 2009
  • Format: Hardback 288 pages
  • See: Full bibliographic data
  • Categories: Cultural Studies | Media Studies | Sociology | Social & Cultural Anthropology | Political Science & Theory | Political Ideologies | Economic Systems & Structures
  • ISBN 13: 9780745326405 ISBN 10: 0745326404

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Full description for Cool Capitalism

• Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society. McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.