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The Complete Idiot's Guide to Memes (Complete Idiot's Guides (Lifestyle Paperback)) (Paperback)
$18.00 - Save $0.95 (5%) - RRP $18.95 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Complete Idiot's Guide to Memes"A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
Full description- Publisher: ALPHA BOOKS
- Published: 05 October 2010
- Format: Paperback 316 pages
- See: Full bibliographic data
- Categories: Communication Studies | Popular Culture | Social, Group Or Collective Psychology | Philosophy: Epistemology & Theory Of Knowledge
- ISBN 13: 9781615640355 ISBN 10: 1615640355
- Sales rank: 775,536
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Full description for The Complete Idiot's Guide to Memes
The ways of memes. Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. "The Complete Idiot's Guide(r) to Memes" explains how memes work, how they spread, and what memes tell us about how we make sense of our world. ?First book to cover all types of memes, including viral memes in the digital age ?Features the Most Influential Memes in History and the Ten Biggest Internet Memes
