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Co-Opetition (Paperback)
$16.30 - Save $9.06 35% off - RRP $25.36 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Co-Opetition"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
Full description- Publisher: Bantam Doubleday Dell Publishing Group
- Published: 01 October 2002
- Format: Paperback 288 pages
- See: Full bibliographic data
- Categories: Business Competition | Entrepreneurship | Management & Management Techniques | Management: Leadership & Motivation
- ISBN 13: 9780385479509 ISBN 10: 0385479506
- Sales rank: 78,392
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Full description for Co-Opetition
Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
