• See large image

  Chaotics: The Business of Managing and Marketing in the Age of Turbulence (Hardback) By (author) Philip Kotler, By (author) John A. Caslione

  

  $23.74 - Save $12.82 35% off - RRP $36.56 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Short Description for ChaoticsWe have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. This work outlines a specific system for managing waves of uncertainty affecting customers, employees, and other stakeholders.
  Full description

  • Publisher: Amacom
  • Published: 01 June 2009
  • Format: Hardback 224 pages
  • See: Full bibliographic data
  • Categories: Economics | Management & Management Techniques | Sales & Marketing
  • ISBN 13: 9780814415214 ISBN 10: 0814415210
  • Sales rank: 252,757

• Global Marketing and Advertising

  

  Add to basket $58.90 - Save $3.10 (5%) - RRP $62.00

• Design Thinking

  

  Add to basket $23.71 - Save $16.03 40% off - RRP $39.74

• Advertising Creative

  

  Add to basket $54.36 - Save $2.87 (5%) - RRP $57.23

• Ultimate Guide to Pay Per Click ...

  

  Add to basket $23.71 - Save $4.90 (17%) - RRP $28.61

• Why We Buy

  

  Add to basket $15.20 - Save $2.97 (16%) - RRP $18.17

Full description for Chaotics

• We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.