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  The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases (Paperback) By (author) William C. Ellet

  

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  Short Description for The Case Study HandbookProvides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases in class.
  Full description

  • Publisher: Harvard Business School Press
  • Published: 23 April 2007
  • Format: Paperback 288 pages
  • See: Full bibliographic data
  • Categories: Business Strategy | Management & Management Techniques | Secretarial, Clerical & Office Skills
  • ISBN 13: 9781422101582 ISBN 10: 1422101584
  • Sales rank: 39,576

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Full description for The Case Study Handbook

• If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.