Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala (Hardback)
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Short Description for Broccoli and Desire In a surprising look at the hidden world of broccoli, this richly drawn ethnography traces the global commodity chain between U.S. consumer and Maya farmer, examining the connections between desire and material production.
- Published: 15 July 2006
- Format: Hardback 224 pages
- ISBN 13: 9780804754040 ISBN 10: 0804754047
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Full description for Broccoli and Desire
This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.