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Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business (Paperback)
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Short Description for Branded EntertainmentCiting examples from film to music video, to computer games, this title explains the: history and development of product placement; advantages of this form of brand advertising; and, methods employed by different brands.
Full description- Publisher: Kogan Page Ltd
- Published: 28 February 2009
- Format: Paperback 280 pages
- See: Full bibliographic data
- Categories: Dance & Other Performing Arts | Sales & Marketing | Advertising | Media, Information & Communication Industries | Advertising Industry
- ISBN 13: 9780749453374 ISBN 10: 0749453370
- Sales rank: 210,639
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Full description for Branded Entertainment
"Branded Entertainment" explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and, methods employed by different brands. Most importantly, "Branded Entertainment" discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
