• See large image

  The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) (Paperback) By (author) Marty Neumeier

  

  $21.07 - Save $1.11 (5%) - RRP $22.18 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Short Description for The Brand GapPresents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
  Full description

  • Publisher: Peachpit Press Publications
  • Published: 04 August 2005
  • Format: Paperback 208 pages
  • See: Full bibliographic data
  • Categories: Business & Management | Entrepreneurship | Sales & Marketing | Advertising | Graphical & Digital Media Applications
  • ISBN 13: 9780321348104 ISBN 10: 0321348109
  • Sales rank: 12,219

• Zag

  

  Add to basket $21.07 - Save $1.11 (5%) - RRP $22.18

• Wally Olins: The Brand Handbook

  

  Add to basket $15.03 - Save $0.79 (4%) - RRP $15.82

• Logo Design Love

  

  Add to basket $39.26 - Save $2.07 (5%) - RRP $41.33

• Building Strong Brands

  

  Notify me $15.09 - Save $0.79 (4%) - RRP $15.88

• Designing Brand Identity

  

  Notify me $38.81 - Save $10.47 21% off - RRP $49.28

Full description for The Brand Gap

• THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand" - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary