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  Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules of Social Media) (Hardback) By (author) Kevin Nalty, Foreword by David Meerman Scott

  

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  Short Description for Beyond ViralPromote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 22 October 2010
  • Format: Hardback 282 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects
  • ISBN 13: 9780470598887 ISBN 10: 0470598883
  • Sales rank: 312,059

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Full description for Beyond Viral

• Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.* Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians* Foreword by veteran vlogger David Meerman Scott* First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting* Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.