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  Basics Advertising 02: Art Direction (Basics Advertising) (Paperback) By (author) Nik Mahon

  

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  Short Description for Basics Advertising 02: Art DirectionA guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
  Full description

  • Publisher: AVA Publishing SA
  • Published: 01 June 2010
  • Format: Paperback 184 pages
  • See: Full bibliographic data
  • Categories: Graphic Design | Advertising
  • ISBN 13: 9782940411214 ISBN 10: 2940411212
  • Sales rank: 144,577

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Full description for Basics Advertising 02: Art Direction

• "Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.