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Basics Advertising 01: Copywriting (Basics Advertising) (Paperback)
$27.11 - Save $1.43 (5%) - RRP $28.54 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Basics Advertising 01: CopywritingPresents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
Full description- Publisher: AVA Publishing SA
- Published: 16 June 2008
- Format: Paperback 176 pages
- See: Full bibliographic data
- Categories: Graphic Design | Advertising
- ISBN 13: 9782940373680 ISBN 10: 294037368X
- Sales rank: 233,789
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Full description for Basics Advertising 01: Copywriting
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.
