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  The App and Mobile Case Study Book (Hardback) Edited by Rob Ford, Edited by Julius Wiedemann

  

  $33.23 - Save $6.51 (16%) - RRP $39.74 Free delivery worldwide (to United States and
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  Short Description for The App and Mobile Case Study BookThis guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--inc
  Full description

  • Publisher: Taschen GmbH
  • Published: 15 December 2011
  • Format: Hardback 384 pages
  • See: Full bibliographic data
  • Categories: Communication Studies | Communications Engineering / Telecommunications | Business Applications
  • ISBN 13: 9783836528801 ISBN 10: 3836528800
  • Sales rank: 47,043

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Full description for The App and Mobile Case Study Book

• The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.