Book details
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Advertising: A Very Short Introduction (eBook)
Short Description for AdvertisingHow advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertisi
- Publisher: OUP Oxford
- Published: 01 June 2010
- Format: eBook 160 pages
- See: Full bibliographic data
- Categories: Advertising & Society | Advertising
- ISBN 13: 9780191576614
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