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  The Advertising Concept Book: Think Now, Design Later (Hardback) By (author) Pete Barry

  

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  Hardback $30.91

  Short Description for The Advertising Concept BookA course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
  Full description

  • Publisher: Thames & Hudson Ltd
  • Published: 04 August 2008
  • Format: Hardback 272 pages
  • See: Full bibliographic data
  • Categories: Advertising
  • ISBN 13: 9780500514054 ISBN 10: 0500514054
  • Sales rank: 25,103

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Full description for The Advertising Concept Book

• Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.